Myths and realities of marketing

Fenrir, mythological creatureWhat’s the best way to deal with marketing in a recovery?

Three times in six months I’ve had the opportunity to publicly address that question, refine my thinking and post brief essays exposing my thought process, real-world examples and recommendations. But since that was done over time, here are the myths and tips neatly bundled:

My thanks to the Bellevue Chamber of Commerce, the Bellevue Collection Merchants and the Mercer Island Chamber of Commerce — all in Washington State — for letting me further explore these concepts and share what I learned.