Amazon: Edtech’s passive lurker arises

If you want to understand Amazon’s strategy in education with the Kindle, remember what Amazon is good at: delivering paid digital content. And then you might forget about who makes the tablet that displays the content. Instead, focus on the Kindle Reading App.

71MP0iAoVpL._AA160_Over at EdSurge (and in a slightly edited re-post at GeekWire), I pull together the various moves Amazon has made in K-12 education over the past year or so, and tie them up with a bow that is Amazon’s announcement it is distributing hundreds of textbook titles digitally to teachers in Brazil, delivered not necessarily on Kindle tablets, but on the Kindle Reading App on government-issued Android tablets.

This isn’t necessarily Amazon’s only education technology strategy. But it’s one that makes sense, especially in markets where the objective is to deliver digital content more than to sell low-margin tablet hardware.

Read, “Amazon’s Rising Edtech Play” at EdSurge, and “Amazon: Education’s passive lurker gets aggressive” at GeekWire, if for no other reason than to compare and contrast reader comments.