I’ve often thought that digital technology is one of the best things that has ever happened to radio … and one of the worst.
It dramatically increases radio’s global reach (in a way mailed cassette tapes of “airchecks” never did) and the ability to consume its audio in bite-size chunks, such as in podcasts. Yet it provides an existential threat to terrestrial broadcasters who assume radio waves, not audio content, is what sets them apart.
Both extremes of thought are well known in public radio. And discussed in the latest interview in my special GeekWire series of podcasts and articles about the arts, popular culture and science fiction. This time, I speak with representatives of two Seattle-area public radio stations, Matt Martinez from jazz/news/blues format KNKX, and Bryan Lowe of classical format KING-FM.
Martinez has an additional perspective, having come to Seattle two years ago after 15 years with NPR. It was while on a vacation visit to NPR studios in DC in September that I got the idea for this podcast, seeing the floors of studios, the two-level newsroom, and even the glassed-in control center for program distribution (with an odd, unexplained egg-shaped chair in the center — sadly, no photos).
The conversation with Martinez and Lowe was fascinating, and the podcast goes far beyond what’s in the summarized GeekWire story. We also delve into tech fads vs. trends for public radio, how radio content gets from their studios to your (non-radio) devices, and even some backstory about The Bryant Park Project, an NPR morning show initiative that Martinez worked on a decade ago and was, in the telling, a bit ahead of its digital time.
And for those who don’t know, the “aircheck” I mentioned earlier was a tape that radio personalities used to make either for critique sessions with management or to look for work at other stations. Yeah. I spent a dozen years on the air, for a brief time as a disc jockey and then, for much longer, in news as an anchor/reporter and also a news director.
Never in public radio, though. I was once offered the news director position at public KUOW Seattle after what I thought was a disastrous group interview with news department staff. (Them: “What makes you think you, as a commercial newscaster, could handle public broadcasting?” Me: “It worked for Daniel Schorr, didn’t it?”) The interview had gone so badly, in my mind, that I’d already taken my first position in tech before the KUOW offer was made. Not only did I wind up leaving radio behind, I discovered I wasn’t always a great judge of how I did in interviews.
Off-air musings aside, check out the GeekWire story, “Public radio’s digital moment: Smartphones, streaming, and the future of listening.” And listen to the 43-minute podcast, too. It’s got some great voices.