Intrinsic Strategy

Intrinsic Strategy consulting

Intrinsic Strategy is a marketing, brand and product strategy consultancy. The firm’s principal, Frank Catalano, works with a wide variety of companies primarily in education technology and digital learning.

Intrinsic Strategy has developed creative and practical strategies for new initiatives on both a retained and interim-executive basis. Clients, large and small, have included Apple, Pearson, McGraw-Hill, MetaMetrics, Corbis, Rick Steves’ Europe Through the Back Door and the Toy Industry Association, among others.

Frank Catalano is also an industry analyst, author and veteran media commentator.  For more on Intrinsic Strategy, see the About page. To reach Frank, see the Contact page.

Latest news

Frank Catalano’s latest analysis and speaking on technology and education:

• Which device will win the tablet battle? The global trend in education tablets appears more Android than iPad (NPR/KQED MindShift)
• Science fiction writers inspired as asteroid miners make fiction fact If science fiction spurred Planetary Resources, how do its writers feel about the effort? (GeekWire)
• Content in Context conference session moderator, Game Changers, on June 5 in Washington, D.C. (AEP)

Marketing advice

The Intrinsic Strategy blog covers marketing and branding strategy. Highlights:

• If I (only) had 100 marketing dollars Where edtech startups should spend limited marketing budgets.
• Myths and realities of marketing Five connected essays on marketing in a recovery.
• Naming the no-tears way A straightforward process for naming any new product, service or company.

Technology insights

Frank Catalano’s analysis and commentary about tech’s effect on consumers and education appears both in his Practical Nerd column for the tech news site GeekWire and on other websites:

• Three drivers of the digital classroom Key tech trends, not obvious to those outside of education, that are changing K12 (Strategic News Service; PDF)
• Seattle’s invisible tech industry Why education technology companies are virtually invisible on the home turf of the Gates Foundation. (TechFlash)
• Bartering in the personal information economy “Free” on the web really is a business transaction. (TechFlash)

Real-time thinking

Frank Catalano is a frequent public speaker, keynoting the BbWorld Transact 2012 conference (March 19-21, Scottsdale), and speaking at SXSWedu (March 6-8, Austin), the Software and Information Industry Association’s Ed Tech Industry Summit (May 6-8, San Francisco) and the Content in Context conference (June 3-6, Washington, DC).

On stage, Frank is engaging, witty and thoughtful, as seen in his keynote to the Education Industry Association’s 2011 EDVentures conference, the general session he led at the Association of Educational Publishers’ 2011 Content in Context Conference, and in his many previous appearances.