Frank Catalano is a prolific writer of analysis, commentary and other forms of journalism. His regular columns and contributions have appeared in a wide range of online and print publications, and he has co-authored two Dummies books on digital and web marketing.
Frank was a long-time contributor to the education news site EdSurge(2012-21), where he most recently wrote the Edtech Reports Recap column.
Frank was also a founding columnist for the tech news site GeekWire and, at various times, a GeekWire podcast host, contributor and interim deputy editor (2011-19).
There is nothing like going through an interview process to help crystallize your thinking about the practice of a profession. Especially if you have to look at it through the lenses of eight different people.
Recently, I went through an intense day of interviews for a strategic marketing executive position. The company is well established and known, so this was not a case where I had to provide Marketing 101 instruction. However, being grilled about your thinking by more than a half dozen intelligent pros, each with their own perspective, makes you realize the guiding principles by which you’ve worked aren’t necessarily thought about or communicated the same way by everyone. Continue reading Unique, believable and true: Mantras for good marketing→
In 1994, I got a call from an editor I knew at a Seattle-area newsweekly. Computers for personal use—and the companies that made them possible—were getting a lot of attention due to this newly accessible Internet. I’d been a full-time journalist and now worked in tech. Would I be interested in writing a snappy regular column explaining computer industry developments to mere mortals?
Many people don’t have a clue how journalism works. Journalists may have less access to events and their newsmakers than the general public. All this for a career choice that has limited job options.
Those are the headlines from my recent temporary return to full-time journalism after a several-decade hiatus. The full story I lived through as a fact-chasing Rip Van Winkle is more nuanced. Yet dramatic cuts in journalists’ ranks and an apparent increase in attempts to control what’s produced not only makes doing the work more challenging, it may combine to undermine what the public gets in good journalism, especially at the local level. Continue reading Observations of a gentleman journalist→
It informally began with the Seattle Public Library and ended with the New York Public Library. In between, there were official moments with Marvel superheroes, a tree octopus, moldy mainframes and a yodeling pickle.
That was the 14-episode run of the GeekWire pop culture, science fiction and arts podcast that I hosted from August 2017 to November 2018, with the outlier library pieces before and after acting as, well, bookends. Dubbed for shorthand as the “popcast,” it was a mix of in-studio interviews with field trips for on-site audio walkthroughs, also spawning a dozen-and-a-half stories. Continue reading Popcast recap: From 2001 to yodeling pickles→
Media are plural. That may seem like an obvious grammatical observation. But when people talk about “the media,” odds are they are combining many applications and formats in their minds: news, entertainment, fine art, informational, video, audio, text, and other criss-crossing slices of the “media” pie.
In 2012, I wrote what is arguably the GeekWire column of which I’m most fond: “7 steps to raise a geek child.” It was borne out of my experiences raising my son and — not surprisingly — had echoes of my own upbringing, all with the intent of sharing what I’d learned with colleagues and friends who were then new parents.