Category Archives: Marketing

Business cards: media years

There are few descriptions of a career more sterile than a resume.

Resumes are text. Resumes are written and rewritten. Resumes exist for one purpose only: to help get that next job. They do little to capture the character of a position as it was being held. Yet for many, they’re the only document that bolts one job onto the next in the construction of a working life.

There is another kind of document that can both trace a career path, and help recall feelings a position evoked. It is the business card. Continue reading Business cards: media years

When companies collide

(The following essay originally appeared as a Special Letter in the March 4, 2004 issue of STRATEGIC NEWS SERVICE, published by Mark R. Anderson. For more information on the SNS newsletter, please visit www.stratnews.com.)

Pop quiz: What is a computer? For extra credit: What is a consumer electronics device? What is a toy?

Or, more to the point: define what makes a firm a computer company, consumer electronics company or toy company.

This would have been an easy quiz a decade or even five years ago. Computer companies sold big, expensive ($2,000 and up) multifunction boxes with microprocessors inside. Consumer electronics companies sold single-purpose devices at sub-$200 price points. Toy companies sold stuff that was fun to play with, usually for under $100, and rarely had any advanced technology in it (unless, like me as a kid, you were fascinated with how an Easy Bake Oven could actually cook anything edible). Continue reading When companies collide